Finelinez

Overview

In the dynamic world of grooming, a brand's identity is its signature. At Finelinez Barbershop, we embarked on a trans-formative journey, breathing new life into an establishment that once blended into the background.

Gone are the days of generic and uninspired. We've sculpted Finelinez into a destination of urban luxury, where every visit is an experience in refined style and modern elegance. The brand now stands tall, exuding an air of exclusivity that captivates the discerning client.

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My Role

Brand Strategy
Brand Identity
Website Design
Environmental Design

Inspired by Upscale Street Fashion

The transformation of Finelinez into a brand that extends beyond the physical barbershop was inspired by upscale street fashion houses such as Stussy, Balenciaga and Amiri, was a process driven by Boston's style and street culture.

Every detail was carefully designed to embody the raw energy and sophistication that define urban luxury.

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“I wanted to design a visual identity that was a reflection of Randy and his crew’s sense of style; something they would wear even outside the shop.”

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New Look, Same Style

Drawing inspiration from the vibrant pulse of urban luxury and street fashion, the brand now exudes a fusion of Boston culture and refined elegance.

The revamped identity is a testament to Finelinez's dedication to pushing boundaries of what a barbershop brand could be. This evolution represents a new chapter for Finelinez, positioning them as the the go-to destination for those who look for the absolute best.

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