Estimate Mastery

Overview

Estimate Mastery is an online training resource for contractors looking to learn or improve the skills required to create accurate estimates insurance companies approve.

I aimed to create a visual identity that speaks to growth, precision, and professional empowerment. The new brand identity is built around two parts the sleek and professional letter mark and a mascot that serves as a friendly assistant for more expressive applications

My Role

Brand Identity Design
Mascot Design
Naming

Sparking Innovation in a Stagnant Industry

The evolution from a generic brand to one that embodies building community, fostering professional growth, and pioneering innovation in learning marks a significant leap forward.

Firstly the name was revised from XM8 Mastery to Estimate Mastery, broadening the potential to branch out into other tools than just Xactimate.

Secondly the visual identity was refreshed from lacking a distinct character or definitive mission to a brand that champions community, professional growth and innovation. Inspired by early Microsoft assistant characters a robot-owl, named Oscar, was created as a way to bring a friendly and helpful personality to the brand.

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The brand is not just adapting to change — it's driving it, promising a dynamic, engaging, and empowering journey for contractors within the platform

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Empowering Contractors, Driving Innovation

Estimate Mastery now stands as a pillar of empowerment, equipping contractors with groundbreaking tools and knowledge that propel them towards growth. At its core, the brand fosters a community that thrives on shared progress and collective success, setting a new standard for what it means to be a part of the industry